To be the most trusted and admired provider of reliable & competitive power and services, and to be the company of choice for all stakeholders.

• Supply quality power and deliver value for services
• Maximize and excel in customer services
• Achieve excellence through safety, technology adoption, benchmarking and innovation
• Reach out to communities we operate in
• To meet and exceed stakeholder expectations

Tatapower-ddl is a value driven organization and these values have continued to direct the company's growth and business. The six core values underpinning the way we do the business are:

We must conduct our business fairly, with honesty and transparency. Everything we do, must stand the test of public scrutiny.

We must be caring, respectful, compassionate and humane towards our colleagues and customers and always work for the benefit of the communities we serve.

We must constantly strive to achieve the highest possible standards in our day-to-day work and in the quality of goods and services that we provide.

We must work cohesively with our colleagues across the group and with our customers and partners to build strong relationships based on tolerance, understanding and mutual co-operation

We must continue to be responsible and sensitive to the communities and environments in which we work, always ensuring that what comes to people goes back to people many times over.